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All products align with the Happy Jona values:

equality    honesty    sustainability   empathy   respect

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Think of every purchase as a „hiring decision“. First, ask yourself what job needs to be done or problem to be solved, e.g. „I want my child to learn empathy“.

The Happy Jona one-stop-shop is categorized exactly like that – by the job that needs to be done. We believe that thinking of buying products as hiring decisions for a specific job will help you make better decisions, less driven by stereotypes, so that your child will experience and train a broader range of skills.

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